Terms and Conditions

By placing an order on this website or when calling our customer services team, you are agreeing to the following terms and conditions:

You must be over 18 to place an order for alcoholic products on the Daisie Chain Florist website. By placing an order, you confirm that you or the recipient of an alcohol gift are over the age of 18.

Order Acceptance Policy

All orders received are subject to acceptance by Daisie Chain Florist Limited and we reserve the right to reject any order without giving reasons. In the event of rejection, we will refund or cancel any payments received via the payment method used to place the order.

All prices shown are inclusive of VAT at the prevailing rate (currently 20%).

Changes to your order

If you wish to change your order, please do so via the My Account area of the Daisie Chain Florist website. We’ll always do our best to make last-minute changes for you, but we can only guarantee changes (including to the delivery address and card message) requested at least 24 hours before dispatch. Please note that once orders have been ‘assigned to production’, no changes can be accepted.

For peak season (Valentine’s Day and Mother’s Day), we are unable to guarantee to accept changes to orders within 96 hours of the intended delivery date.

Cancelling your order

Orders can normally be cancelled up to 48 hours before the intended delivery date. You can cancel your order via the My Account area of the Daisie Chain Florist website. Please note that once orders have been ‘assigned to production’, orders cannot be cancelled.

For peak season (Valentine’s Day and Mother’s Day), we are unable to guarantee to cancel orders within 96 hours of the intended delivery date.

Payment problems

Our website has a secure checkout (we use Thawte SSL Certificates and pass the FBI/SANS Internet Security Test), so we encourage you to place your orders online. On occasion, however, bank-related payment failures occur that prevent us from accepting your order immediately.

Occasionally, card details that are entered correctly and backed by sufficient funds are not validated because the card issuer is performing a random security check. In these cases, although we’ll have received your order, we’ll need to take payment over the phone. We’ll email or call you as soon as possible in these circumstances. If you receive a message telling you that payment has not been validated, please contact our customer service team immediately to ensure your order is delivered on time.

Owing to time differences, payments made out of office hours, or problems getting hold of you via the contact details you’ve provided, we’re sometimes unable to process a valid payment prior to the requested delivery date. Although this delay is regrettable, it is outside our control and we cannot offer any form of refund in these circumstances.

Timed deliveries

We offer a number of timed delivery options. However, please note that other than these standard delivery options, we are unfortunately unable to make deliveries within customer-specified time periods.

Adverse weather conditions

During adverse weather conditions (such as heavy snow, ice, flooding or high winds), our delivery teams may not be able to delivery orders on time. This is outside of our control and we cannot accept responsibility for the late delivery of the order, including if the delay is due to a backlog of weather affected deliveries with our carrier. Therefore, in the event of adverse weather conditions, we aren’t able to refund or offer re-delivery of affected orders.

Delivery policies

For full information related to our delivery-related policies, please see our Delivery Information page.

Flower availability and substitution

All floral products are subject to availability. In the event of any supply difficulties or if the flowers we have received from our growers that are needed to make up your order do not meet our high quality standards, we reserve the right to substitute any product with an alternate product of a similar style and equivalent (or greater) value and quality. Where this is necessary, and the substitution is significant, we will try to contact you via email. If you wish to discuss the substitution we have made, please contact our customer services team. Please note that foliage and sundries (including vases) may be substituted without notice.

If we are unable to contact you via the contact methods provided prior to the time that we make up your order, we will assume that you accept the substitution.

Damaged flowers

Although we do our best to ensure that this does not happen, on very rare occasions, flowers arrive at their destination damaged. If the recipient receives damaged flowers, please contact us immediately so that we can arrange one of the following:

  • a re-send on the next available delivery date, or
  • a full or partial refund. The amount of partial refund will depend on the specific circumstances surrounding the flowers.

If for any reason you are unhappy with your Serenata order you will need to contact us as soon as possible (and within 5 days of the delivery date) using the ‘Contact Us’ link on our website. Due to the perishable nature of our goods we are unable to deal with issues raised after 5 days. For quality issues we will require a photo clearly showing the problem which you can attach to the contact form.

Special offers

At our discretion, from time to time, we may offer products at discounted prices. These offers are valid from the time that we introduce them to the end date of the offer and they cannot be used for purchases before the offer introduction date or after the offer end date.

In the event that a customer has made a purchase and the price of the purchased product subsequently falls or is discounted owing to a special offer, the price of the product at the time of purchase shall ‘prevail’. We are unable to offer special offer discounts for purchases that have already been made.

As our special offers are contingent on the availability of products, we may change the terms of special offers, or withdraw them altogether, at any time, and without prior notice.

We also reserve the right to offer different personalised special offers and promotions and it will therefore only be possible for the customer in receipt of the special offer to redeem the discount.


We only allow one voucher to be used per order. The voucher discount will be applied to the product cost and not the delivery.

VIP Membership

  • The discount cannot be combined with any other discount codes (flash sale and similar)
  • The discount is valid on already discounted products online
  • The discount is not applicable to any delivery charges that may be due, should you wish to upgrade our free standard delivery
  • Serenataflowers.com has the rights to cancel the VIP if it has been purchased for corporate use. No refund will be given.


All copy and images on this website are owned by Daisie Chain Florist Limited and protected by Copyright. Unauthorised infringement of copyright may be result in legal action being taken against the offending party.

Registered company address

daisiechainflortis.co.uk 36 Stanstead Road, Hoddeson, EN11 0RH
Email : flowers@daisiechainflorist.co.uk

The daisiechainflortis.co.uk Promise

(Because it’s never a good idea to bottle up your gripes)

Flowers. We love them. And not only because they look good – because they smell good, too. So you can imagine exactly how sorry we are if any experience you have of us makes you wrinkle your brow like a wilted petal or leaves a bad smell in your nose. That’s why we make it our priority to get things right the first time.

Every rose has its thorn, though, and we must confess that, on rare occasions, things do go wrong. It drives us nuts, but it’s one of those little things we have to live with as humans. We don’t have to live with the results of these mistakes, though – and you certainly don’t, either.

So, if for any reason you’re not absolutely 100% happy with your Serenata Flowers experience, put up your hand. We value your feedback.

Better yet, fill in a form – just let us know! We promise that if your unhappiness is any fault of ours, we’ll always offer to put things right with a sympathetic ear that really, honestly and truly does care what you think.

Our guarantees and promises


Because our flowers are sourced directly from growers and auctions, are flowers are normally sent out in bud form meaning they will last longer with the recipient. In the few cases where the flowers are not delivered fresh, please do let us know.


Our flowers are packed carefully to ensure they arrive as fresh and beautiful as when they left our flower emporium, but sometimes flowers do get damaged in transit. Should this occur, please contact us immediately. Please note that it may be necessary to return the original product, or in most cases sending us a photo of the damaged item should suffice.

If for any reason you are unhappy with your Daisie Chain Florist order you will need to contact us as soon as possible (and within 5 days of the delivery date) using the ‘Contact Us’ link on our website. Due to the perishable nature of our goods we are unable to deal with issues raised after 5 days. For quality issues we will require a photo clearly showing the problem which you can attach to the contact form.

Late Deliveries

In the event of non-delivery on the selected delivery date, we will either refund you in full or redeliver your order – it is your choice, just let us know.This does not apply for postal orders which are not guaranteed for delivery on a specific date.

In the event of a late delivery where you have chosen our AM or other specific timed delivery service, we will refund your order in full. You keep the flowers though. It is our loss for not fulfilling on our promise to deliver on time. Please note that banks might take 3-5 days to refund the amount on your card.

Delivery issues must be reported within 5 days of delivery date.


We and our courier partners are human. If we fail to deliver your order we will either redeliver your order or refund you the full amount. Period. Please note that banks might take 3-5 days to refund the amount on your card.

Delivery issues must be reported within 5 days of delivery date.

Deliveries to businesses, hospitals, universities

To ensure deliveries are successful, we recommend choosing a timed delivery option especially during peak periods (Christmas, Valentines Day and Mothers Day).

In some circumstances, for example, when delivering to some business addresses, hospitals or universities, we may not be able to deliver the flowers directly to the intended recipient. Please note that these circumstances are outside our control. In this case, we will deliver to the reception area or post room and (where possible) obtain a signature from the receptionist (or equivalent). This signature will be our record of delivery.

To ensure the highest likelihood of delivery success, please ensure that you provide as much information regarding the location of the recipient as possible within the delivery instructions, including department name, floor number, etc.

Hospital-specific delivery issues

Deliveries to hospitals are often problematic as patients move from ward to ward, or are discharged. In addition, many hospitals do not accept flower deliveries due to health & safety restrictions.

It is for this reason that we no longer recommend that flowers are delivered to a hospital. If an order is placed for delivery to a hospital and the delivery is not successful, we reserve the right to not refund or resend the order.

University-related delivery issues

Due to the size of university campuses, it can often be difficult to locate recipients at universities. We are therefore not able to deliver to recipients themselves and will always deliver to the university postroom or reception. Please ensure that you include enough information for the postroom/reception staff to be able to locate the intended recipient of the flowers. We are not liable for the non-delivery of flowers to recipients at universities as we have no control of the delivery once it reaches the postroom/reception.

Other business address delivery issues

If you wish to order flowers for delivery to a business address, we recommend that you use one of our timed delivery services (where available)to ensure delivery is made within office hours.

In the event that our standard delivery option is chosen for a business address and a delivery between 8.00 a.m and 6.30 p.m. fails owing to the recipient not being available, or the business being closed, we will not accept any liability for the non-delivery and reserve the right to charge an additional production and delivery charge for any subsequent redelivery. If you decide to cancel the order instead of arranging a redelivery, we reserve the right to deduct a cancellation fee from the refund value.

Privacy Policy

We value your privacy. We will never give, lease, sell or otherwise disclose your personal information. Period. Any information you give to Daisie Chain Florist at any of our stores, over the phone and online will be held with the utmost care, and will not be used in ways to which you have not consented. A more detailed explanation about how we safeguard your personal information is described below. If you have any questions at all about our privacy policy, please contact us via our contact form

Our lawful basis for processing personal information

Daisie Chain Florist relies on different lawful basis for processing personal information, and in some cases, more than one lawful basis may apply with respect to the same personal data.


We collect and process your personal information in order to fulfill the order that you place with us, and in accordance with our contract with you to fulfill your order. The type of personal information we collect is listed under the section “What data do we collect and why do we need it”

Legitimate Interest

We also collect and process personal information for our legitimate interests in handling customer care issues, conducting market research, sending email and direct marketing material to you, handling legal claims and preventing and identifying fraud claims


We rely on the consent you have provided us as the legal basis for our marketing email communications. You can unsubscribe at any time, and information to do so can be found in the emails we send out.  Please note that withdrawing your consent from us is not enough to cease all communications since we may have a lawful or ongoing reason to retain your personal data.

Legal Obligations

Daisie Chain Florist is required to comply with applicable laws, rules and regulations, as well as orders by courts having jurisdiction over Daisie Chain Florist. This means that we may collect and retain personal data as required. For example records of customer orders are kept as required by applicable laws, and these are shared with the relevant tax authorities as and when required.

What information do we collect from you and why do we need it ?

To ensure that we can communicate effectively with both customers and recipients, it is very important that you provide us with accurate personal information.

Please remember that we value your privacy and will never lease, rent or sell your private information. Period.

At checkout we ask for the following personal information.

  • Customer’s full name. email address, and mobile number
    • We use this information to provide a better customer experience by sending order confirmations, dispatch confirmations and delivery confirmations. Your personal data is sent over to a third party that provides email marketing, and direct marketing campaign services
    • We will also use the customer’s email address in the event that we need to make substitutions. Please do ensure that email addresses are accurate.
    • We send over your details to independent market research providers who provide services which include collecting and reporting of customer feedback. This feedback, together with your first name, is displayed on our website
    • Your transaction and credit card details are stored at our payment provider. They ensure security of your transactions and prevent fraud.
  • Recipient’s full name and address

    We require this information in order to deliver the flowers you have ordered. It is vital that the recipient’s address is accurate, therefore SerenataFlowers.com uses a third party service to check the validity of the address provided.

    • If you place an order anywhere in the UK, Scotland, or Northern Ireland we will pass over the recipient’s full name and address to third party delivery partners based in the UK and they will handle the delivery on our behalf
    • If you place an order to France we will pass over the recipient’s full name and address to third party delivery partners based in France, and they will handle the delivery on our behalf.
    • If you place a same day order or an international order to one of the countries listed in our international page we will pass over the recipient’s full name, address, and telephone number to a third party supplier and they will fulfill your order in full

As this information is considered to be Personally Identifiable Information we store it securely and process it accordingly especially when we pass over information to third parties to allow them to perform services on our behalf.

We never send promotional messages, marketing communications or any form of unsolicited contact to details collected in the recipient details.

What additional data do we collect when you use our website ?

We collect details of your online browsing activities such as the sections visited and parts of the website viewed. We also collect details of the type of device you use to view our website, your IP address, and your device’s geo location.

How do we market our products to you through third parties ?

When you browse our websites, then you may receive ads of our products when in turn browsing other websites using the same internet connected device. This marketing data is done through data collection cookies which track your online browsing behaviour. These cookies are either placed by SerenataFlowers.com or by one or more third parties.

Daisie Chain Florist contracts with third parties who offer one or more of the following services and these are used to enhance your buying experience

  • provide online advertising campaigns
  • provide reports of marketing campaigns
  • provide facilities to offer a ‘refer a friend’ campaign
  • provide affiliate marketing services such as consumer discount websites

How can you remove your personal information from our system ?

You have a right to request for your account to be closed at any time, however we do have certain obligations to keep data records for legal and accounting purposes.

Please send us an email at flowers@daisiechainflorist.co.uk outlining your request and we will reply within 14 working days

Further, please note that for us to consider your request the following criteria must be met:

  1. Your email must originate from the same email address linked to the account that you are requesting deletion.
  2. There are no pending amounts that need to be paid.
  3. At least 10 days have passed from your most recent transaction.
  4. There are no active law enforcement requests about your transactions

Note that if we erase all information about you, and you decide to make a future purchase, then we will not be aware of your prior requests or objections.

How can you request the data that we store about you ?

You have the right to request a copy of the information that we hold about you, however we do have certain obligations to keep data records for legal and accounting purposes. Please send us an email at flowers@daisiechainflorist.co.uk  outlining your request and we will reply within 14 working days.

Further please note that for us to consider your request the following criteria must be met

  1. We would need you to provide us with a copy of two of the following means of identification:
    1. Passport
    2. Birth certificate
    3. Driving license
    4. Utility bill (covering the last 6 months)
  2. Your email must originate from the same email address linked to the account that you are requesting information about.

Email Newsletters

As part of our customer service offering we provide a regular email newsletter service. This service brings to you details of monthly special offers and product promotions as well as information on new products.

If you wish to subscribe to our newsletter service please send an email via contact form stating your request or submit your address in the box provided on our homepage.

Unsubscribe Policy

We strive to only send promotional e-mail to those who want to receive it. If you wish to opt-out of this service, please access the ‘Unsubscribe’ link that is available on all promotional emails. You can subscribe again at any time by following the procedure above.

If you have any questions please email our Customer Services Team via contact form


Cookies assign a unique identification to your computer and store the details on your hard drive via a facility in your web browser. The cookie does not contain any personally identifying information but does permit our website to recognize you each time you return to the Serenata website. On arrival your cookie then ‘handshakes’ with our system, which identifies you and makes it faster for you to log in. For more information about cookies and how to block them, please visit our Cookie information page.


We take the security issue very seriously. Our online ordering system is based on the SSL 128 bit encryption standard. Provided you are using an SSL-compliant browser such as Google Chrome, Mozilla Firefox or Microsoft Edge, you’ll be able to conduct end-to-end encrypted transactions without fear of an intermediary obtaining your credit card information.

Information Automatically Logged

We use your IP (Internet Protocol) address to help diagnose problems with our server and to administer our website. Your IP address is also used to help identify you and your shopping basket.

Cookie Policy

We use cookies across our website to improve its performance and enhance your user experience. This policy explains how we do that.

An introduction to cookies?

Cookies are small text files which a website may put on your computer (or mobile device) when you first visit a site or page. A cookie helps the website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

There are many functions cookies serve. For example, cookies can help us to remember your customer details, which products you’ve looked at, analyse how well our website is performing, or even allow us to recommend products we believe will be of interest to you.

Certain cookies may contain personal information – for example, if you login, a cookie will store your customer identifier. Most cookies won’t collect information that identifies you, and will instead collect more general information such as how users arrive at and use our website, or a user’s general location.

The cookies we use on our websites?

The cookies on our website perform one of the following three functions:

1. Essential Cookies

Some cookies are essential for the operation of our website. For example, some cookies allow us to identify visitors or customers and ensure they can access details of previous orders, their address book, etc. We also might store your most recent order identifier in order that we can present you with order tracking information when you return to the website. Another use of cookies is to store the preferred currency for presentation of product prices. Other cookies are used to ensure that affiliates that drive traffic to our website get paid for any subsequent orders that are placed.

If a user or customer opts to disable these cookies, the user will not be able to access all of the past order information or may not be able to use our checkout.

2. Performance Cookies

Our website uses other cookies to analyse how visitors the website and to monitor website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight products that we think will be of interest to you based on your usage of the website. We also use cookies to help us test various creatives or features on the site to see which ones are most liked by customers.

3. Functionality Cookies

We use functionality cookies to allow us to remember your preferences or which product category you are visiting (e.g. flowers. chocolates, plants or wine). For example, cookies save you the trouble of typing in your details every time you access the site.

Third party use of cookies on our website

We use or allow third parties to serve cookies that fall into the four categories above. For example, like many companies, we use analytics software to help us monitor our website traffic. We may also use third party cookies to help us with market research, revenue tracking, improving site functionality and monitoring compliance with our terms and conditions and copyright policy.

Banner advertising on 3rd party websites

The purpose of banner advertising is to present products you’ve viewed on our website in the forms of adverts on 3rd party websites. The products presented might be the same or similar to the ones you’ve seen when visiting our site. This form of advertising relies heavily on cookies. Please be assured that the information in these cookies is completely anonymous and does not contain any of your personal details. For more information, please visit http://www.youronlinechoices.com/uk/your-ad-choices.

How to block cookies for our websites

As explained above, cookies help you to get the most out of our websites.

By visiting our website, you are consenting to use cookies for the purposes described above.

However, if you wish to disable cookies then please read the section titled ‘Enabling and blocking cookies’ below.

Please remember that if you do choose to disable cookies, you may find that certain functionality and pages of our website do not work properly.

Other uses of cookies – tracking emails

The emails that we send customers may contain a single, campaign-unique “web beacon pixel” to tell us whether these emails are opened and verify any clicksthrough to links in the email. We may use this information for purposes including determining which of our emails are more interesting to users or to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML.

More Information

More detail on how businesses use cookies can be found at http://www.allaboutcookies.org.

Enabling and Blocking Cookies

Microsoft Internet Explorer 6.0, 7.0, 8.0
  1. Click on ‘Tools‘ at the top of your browser window and select ‘Internet Options
  2. In the Options window, navigate to the ‘Privacy‘ tab
  3. To enable cookies: Set the slider to ‘Medium’ or below
  4. To disable cookies: Move the slider to the top to block all cookies

Note that there are various levels of cookie enablement and disablement in Internet Explorer. For more information on other cookie settings offered in Internet Explorer, refer to the following page from Microsoft: http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies

Mozilla Firefox
  1. Click on ‘Tools‘ at the browser menu and select Options
  2. Select the Privacy panel
  3. To enable cookies: CheckAccept cookies for sites
  4. To disable cookies: Uncheck at ‘Accept cookies for sites’

Note there are various levels of cookie enablement and disablement in Firefox. For more information, refer to the following page from Mozilla: http://support.mozilla.org/en-US/kb/Enabling%20and%20disabling%20cookies

Google Chrome
  1. Click on the ‘wrench’ icon on the browser (usually found top-right corner) to open the tools menu
  2. From the tools menu select ‘Options’
  3. Click the ‘Under the Hood’ tab from the menu on the left.
  4. In the ‘Privacy’ section, select the ‘Content settings’ button
  5. To enable cookies: select ‘Allow local data to be set’ option
  6. To disable cookies: select ‘Block all cookies’ option

Note there are various levels of cookie enablement and disablement in Chrome. For more information on other cookie settings offered in Chrome, refer to the following page from Google: http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647

  1. Click on ‘Setting’ at the browser menu and select ‘Settings’
  2. Select ‘Quick Preferences’
  3. To enable cookies: check “Enable Cookies”
  4. To disable cookies: uncheck “Enable Cookies”

Note there are various levels of cookie enablement and disablement in Opera. For more information on other cookie settings offered in Opera, refer to the following page from Opera Software: http://www.opera.com/browser/tutorials/security/privacy/

Safari on OSX
  1. Click on ‘Safari’ at the menu bar and select the ‘Preferences’ option
  2. Click on ‘Security’
  3. To enable cookies: In the ‘Accept cookies’ section select ‘Only from site you navigate to’
  4. To disable cookies: In the ‘Accept cookies’ section select ‘Never’

Note there are various levels of cookie enablement and disablement in Safari. For more information on other cookie settings offered in Safari, refer to the following page from Apple: http://docs.info.apple.com/article.html?path=Safari/3.0/en/9277.html

All other browsers

Please refer to the “Help” function in the browser or contact the browser provider.